11 Natural Shampoo And Conditioners Without Toxic Chemicals
Natural & Organic Hair Care
For many of us, hair care is a significant part of our daily routine. Shampoo and conditioner, well, they’re like old friends, always there to take care of us (strand by strand). The process of washing and caring for our hair is a great way to re-center ourselves, celebrate natural beauty, and kickstart our mornings.
For us, it’s also essential to avoid harmful and toxic chemicals in our shampoo and conditioner, as well as support cruelty-free, sustainability-promoting companies. That's why we adore these natural hair care brands—for the best organic shampoo, conditioner, detangler, and everything in between. They help us stay true to our values and feel beautiful while doing so.
Be sure to grab our favorite plastic-free shampoo bars if you’re looking to reduce your waste. If you're all about organic beauty, check out our list of natural and organic makeup brands as well!
*Article updated August 2022
1. Prose
Natural & Organic | Organic & natural ingredients, free from parabens, sulfates, & GMOs
Eco-Friendly | Climate Neutral Certified, carbon-neutral, sustainably sourced ingredients
Ethical | Certified B Corp, PETA-approved cruelty-free, vegan options, gives back to various nonprofits
Price | Starting at $28; discounted subscriptions available
Beloved by customers and stylists alike, Prose is dedicated to making fresh, customized hair care from natural ingredients like Argan and avocado oils, Baobab extracts, and bamboo charcoal. Start by taking the online quiz about your hair (and sharing your hair goals!), and the certified B Corp will formulate a custom hair care regimen. Your personalized shampoo, conditioner, and hair masks are then crafted and delivered to your door within 7-12 days for maximum freshness.
Shop Prose
2. 100% PURE
Natural & Organic | Certified organic ingredients, no chemical preservatives, artificial colors, or fragrances
Eco-Friendly | Green Business Certified, eco-friendly packaging
Ethical | Cruelty-free, vegan, gives back to various causes
Price Range | $12–$34
You’ll never have to worry about toxic chemicals or artificial ingredients when using 100% PURE. This California-based brand maximizes the benefits of natural ingredients (like neem and virgin coconut!) and is dedicated to promoting healthy products rich in protective antioxidants. We love the range of shampoos and conditioners in a variety of fresh scents, as well as the affordable price points. 100% PURE offers beauty and skincare products, too, making this a one-stop shop.
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3. JVN Hair
The Good Trade Partner
Natural & Organic | Free from silicone & sulfates
Eco-Friendly | Sustainably sourced ingredients, recyclable packaging, carbon-free shipping
Ethical | Leaping Bunny certified (cruelty-free), vegan
Price | Starting at $18; discounted sets available
Created by celebrity hairstylist (and “Queer Eye” castmate) Jonathan Van Ness, all JVN Hair products feature an award-winning key ingredient: hemisqualane. Sustainably sourced from sugarcane, it penetrates the hair shaft to repair, protect, and smooth our strands—all while improving hair health over time. JVN Hair’s shampoo and conditioner sets (named Nurture, Embody, and Undamage) also include ingredients like aloe leaf juice, camellia seed oil, bamboo extract, jojoba esters, and hydrolyzed quinoa. Plus, the bottles are made of aluminum and glass (so they’re infinitely recyclable) and the pumps are made from Post-Consumer Recycled plastic.
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4. True Botanicals
Natural & Organic | Certified organic ingredients, free from sulfates & GMOs, MADE SAFE certified
Eco-Friendly | Eco-friendly packaging
Ethical | Leaping Bunny certified, vegan
Price | $34; discounted subscriptions available
Beloved by thousands of consumers and household names like Laura Dern and Olivia Wilde, True Botanicals is a cruelty-free, vegan, and natural brand made for your skin and hair. The Nourishing Hydrating Shampoo uses green tea oil, aloe leaf extract, numerous antioxidants, and a coconut-derived surfactant, so you can enjoy a rich wash and lather without stripping your hair of its natural oils. Pair together with the conditioner, and you’ll be feeling rejuvenated in no time.
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5. Ursa Major
Natural & Organic | Free from parabens, sulfates, & silicones
Eco-Friendly | Eco-friendly packaging, Certified Plastic Negative, gives back to environmental causes
Ethical | Certified B Corp, Leaping Bunny certified, vegan
Price Range | $26; discounted subscriptions available
Ursa Major believes in plant-based formulas that are simple, quick, and effective—because we’re all too busy for those multi-step routines. And the Go Easy Shampoo checks all of those boxes, leaving you with squeaky clean hair and a healthy scalp. Formulated using macadamia, bergamot, licorice, and coconut-derived surfactant, it smells truly delicious without the typical petrochemicals or synthetic fragrances. The best part? It’s gender-neutral, comes with a fantastic conditioner, and can be safely used by the whole family.
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6. Sienna Naturals
Natural & Organic | Nontoxic, free from sulfates, silicone, & parabens
Eco-Friendly | Plant-based ingredients; operate with EWG standards
Ethical | Cruelty-free, vegan, ethically & sustainably sourced, made in the USA
Price Range | $18; discounted subscriptions available
For textured hair in need of renewed hydration, consider Sienna Naturals, a natural hair- and scalp-centered brand. The signature foaming cleanser removes dirt and build-up while restoring natural texture, thanks to moisture-rich ingredients like Baobab oil, lavender oil, and aloe vera. Vegan and responsibly sourced, this Black women-owned brand supports sustainable harvesting and ethical working conditions. Grab a subscription for a sizable discount!
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7. Ceremonia
Natural & Organic | Natural ingredients, free from parabens, sulfates, & silicones
Eco-Friendly | Recycled & recyclable packaging, carbon-neutral shipping
Ethical | Leaping Bunny certified, vegan
Price Range | $18–$27
Babba Rivera launched Ceremonia as an ode to her Latinx heritage. Celebrating both Latin-derived ingredients and rituals, this clean haircare brand is making sure more people feel seen in the mainstream. Whether you need support with frizz control, scalp care, or curls, Ceremonia makes effective and nontoxic formulas just for you, with natural ingredients sourced from Brazil, Peru, and Mexico—just to name a few. Try the brand’s quiz or check out its shampoos, conditioners, and serums for your healthiest hair.
Shop Ceremonia
8. Alaffia
Natural & Organic | Natural ingredients
Eco-Friendly | Sustainably sourced, non-GMO ingredients
Ethical | Cruelty-free, fair trade, creates jobs & opportunities
Price Range | $10–$15
Alaffia, named after a greeting used in central Togo, Belin, and Nigeria for health and well-being, is a social enterprise that spans around the world. These hair care products are made across Western Africa using the best and safest natural ingredients. In turn, the brand fights against poverty and creates jobs and opportunities through women's co-ops & collectives. The shampoos and conditioners are derived from ethically traded virgin coconut oil, unrefined shea butter, and natural plants.
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9. NatureLab Tokyo
Natural & Organic | Botanical & natural ingredients, free from parabens, phthalates, & sulfates
Eco-Friendly | Eco-friendly refill pouches
Ethical | PETA approved cruelty-free, vegan-friendly
Price Range | $15–$38
Healthy hair starts at the scalp, according to NatureLab Tokyo's founder Rosa Takagi. She built her brand on the premise that eco-friendly hair care can be a perfect balance (or harmony, rather) between traditional Japanese beauty rituals and future-forward clean technology. We love this brand for its cruelty-free shampoos and conditioners, packaged in sleek and round bottles and made with fruit seed oils, grapefruit extracts, and natural keratin. Even more, the eco-friendly refill pouches contain 85 percent less plastic than two full-size shampoo bottles. How’s that for sustainability?
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10. Rahua
Natural & Organic | Organic & plant-based ingredients, free from sulfates, parabens, & gluten
Eco-Friendly | Carbon-neutral, dedicated to the preservation of the Amazon rainforest, recyclable packaging
Ethical | Cruelty-free, sourced & processed with traditional methods, vegan
Price Range | $10–$36
Fabian Lliguin, a native Ecuadorian, developed Rahua products, which are uniquely sourced and processed following traditional Quechua methods and rituals. Not only is the brand making clean, vegan, and organic products, but it's also committed to sustaining the Amazon rainforest and its Indigenous people. What makes Rahua shampoos even more special is the molecular structure that “deeply penetrates the hair’s cortex—bonding and repairing it—while simultaneously smoothing the hair’s cuticle.” For every bottle purchased, one acre of rainforest is preserved.
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11. Yarok
Natural & Organic | Certified organic & natural botanical ingredients
Eco-Friendly | Committed to transparency & minimizing its carbon footprint
Ethical | Leaping Bunny certified, vegan, responsibly sourced & harvested
Price Range | $16–$65
Yarok celebrates the power of wellness for both people and the earth. The brand, founded by Israeli hairstylist Mordechai Alvow, focuses on making "the greatest positive impact on hair and scalp health with the least negative impact on the natural environment.” Yarok only tests products on willing NYC salon clients, and the hair care company uses eco-friendly waterproof materials for bottle labels. If you’re looking for healthy, vegan, sustainable hair & scalp products (including shampoos, conditioners, masques, and serums), this may become your new favorite brand.
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