10 Sex Toys Brands That Are Sleek & Discrete
Sexual Innovation Means Sexual Liberation
Even a decade ago, owning a pleasure device of any kind felt slightly shameful. It was as though it was a secret to be hidden away, in our most private drawers only to be seen on lonely nights. This feeling was, in part, due to how sex toys were manufactured to be blatantly realistic and obnoxiously large. Let's just say, before the 90s, vibrators were not discrete—or cute.
As we continue to shift our cultural narratives surrounding sexuality, we’re seeing a ripple effect throughout the industries catering to our sexual desires. The pleasure toy industry has been shifting toward the prioritization of women’s pleasure, along with innovations for transgender and non-binary pleasure as well.
There’s also a newer emphasis on innovative, anatomically driven designs and women designers who are modernizing the industry. They’re helping us to explore our sexuality and desires, without feeling shame or that there’s a one-size-fits-all approach.
Below are some of the best sex toys for women—started mainly by women founders who are leading the industry into a new frontier of empowerment and liberation. If you’re looking for other sexual wellness products, check out our guide to vegan condoms and our favorite nontoxic lube brands!
1. Dame
Price | $30–$135
This badass sex toy brand was started by two female founders: One is a credentialed sexologist and the other is an established engineer. Alongside lubes and serums, Dame’s sex toys are sleek, sexy, and even a bit futuristic. The designs are truly a glimpse at how sex toys can be revolutionized, and they challenge our ideas on what these products should look like. The founders continue to develop new and innovative products for all—while also closing the pleasure gap. Not sure where to start? Take the brand’s quiz to find the right toy for you!
Shop Dame
2. Je Joue
Price | $12–$150
With an emphasis on being sex-positive, Je Joue sells toys (think beads, rings, and handcuffs) as well as vibrators that are “sophisticated and elegantly naughty.” The designers worked with gynecologists and midwives to help make sure its vibrators are beautiful and effective. The unique motors operate at an ultra-low frequency allowing the vibrations to travel more deeply through the body and access more internal pleasure points. So, simply put, they do the job right!
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3. Maude
Price | $10–$49
We appreciate the minimalist approach to this inclusive, affordable, and beautifully designed bedroom essentials brand, Maude. Its goal is to help modernize the pleasure industry by selling body-safe products that not only look cute on your nightstand but are also functional—like the "burn" candle that doubles as a massage oil or the vibrator that looks like a trendy art piece. Plus, you can grab a travel kit or bundle for double the pleasure and double the fun.
Shop Maude
4. Lora DiCarlo
Price | $16–$290
Lora DiCarlo made headlines when the team won a robotics innovation award—only to have it rescinded. That experience jumpstarted a timely conversation about gender equity in tech. Today, the team continues to encourage you to take pride in your pleasure! The gender-neutral line of sex toys (and cleaners, oils, and lubes) are designed for dual stimulation, multiple orgasms, and adjustable pressures. That’s the power of sexy-meets-smart technology. However you’re ~feelin’ yourself~ (in the words of Beyoncé), there’s a fitting, inclusive option for you.
Shop Lora DiCarlo
5. Ohnut
Price | $12–$65
This fascinating toy is a revolutionary device that offers relief to those who find penetrative sex uncomfortable. The brand was founded by a woman who experienced painful sex herself and went on a journey to alleviate the discomfort. During her research, she found that one in every 10 women experiences pain during sex. This inspired her to create the Ohnut ring, which customizes penetration depth. The product is BPA-, phthalate-, and latex-free, and made from FDA-approved body-safe material. Ohnut also offers a lube, sensory brush, and a “getting-to-know-you” mirror for even more intimate moments.
Shop Ohnut
6. Crave
Price | $59–$179
Crave was founded by a female industrial designer who hoped to create sophisticated, appealing products in order to change the narrative around women's pleasure. In fact, some are so elegant that it’s okay to have them in plain sight. We love the portability and sleekness of these devices, making them feel less like a secret to be hidden away. The "Vesper," for instance, doubles as a necklace and a vibrator, whereas the “Pocket Vibe” is small and subtle but exceptionally mighty. Go ahead—come as you are.
Shop Crave
7. Unbound
Price | $13–$80
This brand, Unbound, is fully women-led and run with an emphasis on creating a feminist space to explore and experience women’s sexuality. The products are safe, playful, and inclusive, and we love that you can filter by categories like “beginner,” “couple,” or “multispeed.” Our favorite unique design is the “Puff,” which uses a rhythmic sucking sensation and intensity for clitoral pleasure. The Puff is rechargeable, waterproof, and sent in discreet packaging. It’s no surprise that Unbound sex toys have thousands of five-star reviews.
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8. Smile Makers
Price | $25–$129
Smile Makers is on a mission to bring sex (and vulvas!) out into the open. For nearly a decade, the team has tirelessly worked to create sensual products for vulva owners, thinking through female anatomy, ergonomic design, and the best in quality materials. (Along the way, Smile Makers also hosts pleasure-positive sex workshops and sex education programs—brava!) We love the team’s quiz to help you find your next sex toy, its playful language and product names, and largely affordable pricing.
Shop Smile Makers
9. Lioness
Price | $229
Liz Klinger, co-founder of Lioness with Anna Lee, saw a need for better sex toys after previously selling intimacy products at home parties. Enter the Lioness 2.0: a smart vibrator (yes, you read that right) built by and for women. Its award-winning technology uses built-in sensors and a mobile app to see your pleasure in real time—and then it’ll adapt to make your orgasms even more satisfying (with over 100 different intensities). It’s an absolute game-changer—and the last vibrator you’ll ever need.
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10. Chakrubs
Price | $42–$333
We just love how artistic and beautiful these sex toys are. Made out of natural crystals like amethyst and rhodondite, Chakrubs is derived from the word "Chakra" which is Sanskrit for "energy wheels." This handcrafted brand was created by a woman inspired to energize other women. These toys help to not only pleasure but also heal, calm, and rejuvenate the "energetic body" with the help of natural materials.
Shop Chakrubs
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