9 Clean Eyeshadows Made With Natural Ingredients
Eye-catching Eyeshadows
Whether we’re giving ourselves a full and dramatic look or aiming for an au naturale aesthetic, our eyeshadow can change with every mood and move we make. The options are endless: matte, metallic, subtle, shimmery, bright, bold! Still, instead of using just any eyeshadow, we’re opting for palettes made with natural and organic ingredients. Our skin absorbs what we put on it, so we want the best.
For a totally natural beauty cabinet, check out these organic makeup brands and complete the look.
1. 100% PURE
Ethics | Natural, organic, vegan, made in USA
Based In | San Jose, CA
Best For | Soft, neutral colors
Our Pick | Better Naked Palette ($55)
Price | $20–$55
If you’re looking for soft, neutral colors to add to your makeup drawer, look no further than 100% PURE’s award-winning eyeshadows. Beloved and praised by hundreds of customers, these shadows are made with vitamin-rich fruit and vegetable pigments (instead of synthetic dyes) to create stunning and shimmery colors. Best of all, the shadows include colors for all kinds of skin types.
2. ILIA Beauty
Ethics | Natural, organic, vegan
Based In | Los Angeles, CA
Best For | Warm nudes
Our Pick | Necessary Eyeshadow ($38)
Price | $38
If you’re looking for a palette that can be used both day and night, opt for the palettes from ILIA Beauty. The colors—“Grace” is a soft gold pearl while “Hunter” is a deep brick red—are highly pigmented and come in a variety of matte, metallic, or satin finishes. The talc-free formula also includes natural antioxidant vitamin E and nourishing jojoba oil for a buttery, crease-proof look. Whether you’re opting for soft eyes in the office or a smoky eye after work, you can build layers of beautiful colors.
3. W3ll People
Ethics | Natural, organic, vegan, EWG Verified, plant-powered company
Based In | Austin, TX
Best For | Versatility
Our Pick | Nudist Eyeshadow Palette ($22)
Price | $22
Want to go from natural to runway-ready all with one collection? You’ll be pleasantly surprised by W3ll People's affordable eye shadows. Made with vegan ingredients and organic botanicals, these colors add a gorgeous shimmer to your look, morning or night. We love how these shades are universally flattering and don’t crease—and that you can find W3ll People products at box stores like Target.
4. Lily Lolo
Ethics | Natural, vegan, cruelty-free
Based In | San Francisco, CA
Best For | Shimmer
Our Pick | Pedal to the Metal ($34)
Price | $34
The Lily Lolo eye palettes are made for those who like a little sparkle in their look. With eight deeply pigmented, metallic colors—like “Silver Bullet” and “Gold Medal”—you can create the dramatic eye you’ve always dreamed of. The lighter matte shades are perfect on their own for daytime or for layering and blending to intensify a smoky eye. With ingredients including jojoba seed, pomegranate seed, and argan kernel oils, you can bet on these colors never drying in your creases.
5. Jane Iredale
Ethics | Natural, cruelty-free
Based In | Barrington, MA
Best For | Sensitive eyes
Our Pick | PurePressed Eye Shadow Triple Palette ($32)
Price | $22–$48
Jane Iredale creates gorgeous eyeshadows in a variety of colors to suit every skin tone. Easily go from elegant to edgy with these blendable shadows that can be used when wet or dry. For us, it’s game-changing that the products are gentle and safe enough for even the most sensitive of eyes. There are 9 colorways, but our favorites are Pink Quartz and Brown Sugar.
6. Ere Perez
Ethics | Natural, cruelty-free
Based In | Sydney, AUS
Best For | Color options
Our Pick | Chamomile Eye Palette ($36)
Price | $36
Australia-based Ere Perez is a brand you’ll have on rotation all year long. These eyeshadows are available in four colorways, and each palette comes with six unique shades infused with chamomile to help soothe the eye area’s delicate skin. The matte bases and shimmer shades complement each other perfectly, so no matter which palette you choose, you’ll feel and look fantastic.
7. Sappho
Ethics | Natural, vegan, cruelty-free, eco-friendly
Based In | Canada
Best For | Plastic-free compact
Our Pick | Square Compact ($18 unfilled)
Price | $18–$21
We’re adding a little twist to this list with a refillable shadow option. Sappho is a natural and organic cosmetic brand with compact palettes perfect for the DIY-er who wants to handpick their own colors. The paper compacts are sold unfilled, so you’ll need to order shadows separately. This compact (size square) can hold up to nine shadows, which means you can build the color scheme of your dreams. Eco-friendly, reusable, and recyclable. Swoon!
8. Athr Beauty
Ethics | Natural, organic, vegan, cruelty-free, sustainable packaging
Based In | San Francisco, CA
Best For | Soft glamour
Our Pick | Desert Sunset Palette ($48)
Price | $20–$58
With 10 hues inspired by the warm shades of the desert landscape at sunset, these shadows from Athr Beauty are perfect for summer fun and glow. The nontoxic formulas are ideal for blending or wearing solo, and the organic hemp seed oil actually helps to hydrate skin! Other ingredients include organic coconut oil and shea butter for a smooth application.
9. Mented
Ethics | Natural, vegan, cruelty-free
Based In | New York City, NY
Best For | Customization
Our Pick | Everynight Eyeshadow Palette ($30)
Price | $28–$30
Mented’s eyeshadow palettes are specifically created for people of color and designed with your melanin in mind. Founded by two Black women, they wanted everyone to have makeup that actually works for their skin tone—from tan to darker complexions. The products are nontoxic and paraben-free, and we love that the shadows come in two color palettes: natural and neutral for the day, and shimmery and sparkly for the night.
Featured image by W3ll People
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